Brake Free Technologies
Status: active as of 2026-09-09
Also known as: Brake Free, Brake Free Technologies, Inc.
Brake Free Technologies is operating; its accepted $200,000 Mark Cuban and Robert Herjavec investment for 20% is strongly corroborated as completed, though executed documents were not found.
Shark Tank appearance
Season 12, episode 8
- Air date
- 2020-12-11
- Appearance source
- Brake Free Technologies pitch — ABC pitch
- Episode guide
- Authoritative episode guide
- Pitch
- A helmet-mounted brake light for motorcycle riders.
- Ask
- $200,000 for 10% equity.
- Offer
- Robert Herjavec made an offer and the founders asked whether Mark Cuban would join; Cuban and Herjavec ultimately offered $200,000 for 20% jointly.
- Deal closed?
- Yes
Dated timeline
| Date | Event | Evidence |
|---|---|---|
| 2014-04 | Brake Free began prototype development, according to the company’s current history. | BFT5 |
| 2017-03-27 | Federal trademark records give March 27, 2017 as first use/first use in commerce for BRAKE FREE. | BFT6 |
| 2017-04 | Brake Free launched its Indiegogo campaign; the company says 2,138 backers supported it. | BFT5 |
| 2020-12-11 | Brake Free Technologies aired in Season 12, Episode 8; Li and Arkhangelskiy accepted Cuban and Herjavec’s $200,000 for 20% joint offer. | BFT1, BFT2, BFT3 |
| 2021-05-18 | The BRAKE FREE federal trademark registered to Brake Free Technologies, Inc. as registration 6352135. | BFT6 |
| 2025-03-28 | The company published a dated post framing its path as 'From Shark Tank to Reality' and describing continued operation after the show. | BFT7 |
| 2025-09-19 | Brake Free published a current founder interview promotion describing its history from the 2017 campaign through Season 12, Episode 8 and dealer expansion. | BFT8 |
| 2026-05-01 | Current privacy/cookie terms identify Brake Free Technologies, Inc. at a Broomfield, Colorado address. | BFT9 |
| 2026-09-09 | Brake Free’s official site remains active with products and dealer-partnership recruitment. | BFT4, BFT10 |
Legal and entity identity
- Legal entities
- Brake Free Technologies, Inc.
- Aliases
- Brake Free, Brake Free Technologies, Inc.
- Successor/acquirer
- None verified
state of incorporation unresolved; current operator in Colorado
Brake Free Technologies, Inc. · state standing unresolved; current legal terms and registered federal trademark identify the operator
- Federal BRAKE FREE trademark registration identifies Brake Free Technologies, Inc.
Limitation: No authoritative state entity-detail record with an entity number was captured. Current legal terms identify the same corporation at a Broomfield, Colorado address.
Brake Free Technologies — USPTO-derived trademark record · accessed 2026-09-09
Notable findings and disputes
- strong corroboration Brake Free Technologies is operating; the accepted $200,000 Mark Cuban/Robert Herjavec investment for 20% is strongly corroborated as completed, though executed closing documents were not found. [ BFT9, BFT10, BFT11 ]
- strong corroboration The accepted on-air Cuban/Herjavec deal is verified by ABC video/episode evidence; post-show closing is strongly corroborated by later reporting that calls the Sharks investors, but executed deal documents were not found. [ BFT2, BFT3, BFT11 ]
- verified fact The business remains active independently of the Shark deal question: current terms identify the corporation, the federal trademark remains registered, and the company is actively selling/recruiting dealers. [ BFT4, BFT6, BFT9, BFT10 ]
- verified fact Current company history focuses on the product journey and Shark Tank experience without restating the precise equity economics. Without a historical same-page archive, that omission is not evidence of editing or sanitization. [ BFT5, BFT7, BFT8, BFT12 ]
What we could not verify
- Executed Cuban/Herjavec investment documents, cap table and final closing date.
- Authoritative state of incorporation, entity number and current state good standing.
- Whether any founder ownership changes or later outside financing materially changed control.
- Archived same-page company captures that would allow precise historical copy comparison.
Full research sources
-
BFT1 — Brake Free Technologies — ABC official episode roster
ABC official episode roster
published 2020-12-11 accessed 2026-09-09
Season 12 Episode 8 provenance and Brake Free appearance.
-
BFT2 — Brake Free Technologies — ABC verified YouTube
ABC verified YouTube
published 2020-12-11 accessed 2026-09-09
Official pitch video provenance and Robert/Mark negotiation.
-
BFT3 — Brake Free Technologies — contemporaneous episode recap
contemporaneous episode recap
published 2020-12-12 accessed 2026-09-09
Ask and accepted $200,000 for 20% Cuban/Herjavec result.
-
BFT4 — Brake Free Technologies — official ecommerce site
official ecommerce site
published current accessed 2026-09-09
Current product operation.
-
BFT5 — Brake Free Technologies — official company history
official company history
published current accessed 2026-09-09
Prototype and Indiegogo history.
-
BFT6 — Brake Free Technologies — USPTO-derived trademark record
USPTO-derived trademark record
published 2021-current accessed 2026-09-09
BRAKE FREE registration 6352135; owner Brake Free Technologies, Inc.; first-use dates.
-
BFT7 — Brake Free Technologies — official company dated post
official company dated post
published 2025-03-28 accessed 2026-09-09
Post-show ongoing business narrative.
-
BFT8 — Brake Free Technologies — official company dated post
official company dated post
published 2025-09-19 accessed 2026-09-09
Founder interview promotion; Season 12 Episode 8 and dealer outreach.
-
BFT9 — Brake Free Technologies — current legal/privacy policy
current legal/privacy policy
published 2026-05-01 accessed 2026-09-09
Owner Brake Free Technologies, Inc.; Broomfield Colorado address.
-
BFT10 — Brake Free Technologies — official company page
official company page
published current accessed 2026-09-09
Active dealer-partnership recruitment.
-
BFT11 — Brake Free Technologies — later company reporting
later company reporting
published 2026-08-20 accessed 2026-09-09
Calls Cuban and Herjavec investors; secondary closing corroboration.
-
BFT12 — Brake Free Technologies — Wayback CDX archive attempt
Wayback CDX archive attempt
published 2026-09-09 accessed 2026-09-09
Archive request blocked by environment safe-URL restriction.
Status-Verification Sources
-
Brake Free Technologies current official site
(brakefreetech.com)
Current ecommerce operation and helmet brake-light product.
-
Brake Free Technologies official pitch video
(youtube.com)
Official pitch evidence for the Cuban and Herjavec negotiation.