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Brand Yourself

Status: acquired as of 2026-09-09→ Array

Also known as: BrandYourself, BrandYourself.com, Brandyourself.com, Inc., HelloPrivacy LLC d/b/a BrandYourself

BrandYourself remains operating as a consumer reputation/privacy brand under HelloPrivacy LLC and is now part of Array; the exact acquisition date and legal succession from Brandyourself.com, Inc. remain unresolved.

Shark Tank appearance

Season 6, episode 23

Air date
2015-03-20
Appearance source
Brand Yourself — ABC official appearance reference episode
Episode guide
Authoritative episode guide
Pitch
Online reputation management and privacy services.
Ask
$2,000,000 for 13.5% equity.
Offer
Robert Herjavec offered $2,000,000 for 25% equity; the other Sharks did not make an offer. Patrick Ambron declined Robert Herjavec’s $2,000,000 for 25% offer and left without a deal.
Deal closed?
No

Dated timeline

DateEventEvidence
2008-03-12 A New York Department of State-derived corporate record reports Brandyourself.com, Inc. was formed in Delaware on this date. BY5
2014-06-03 Brandyourself.com, Inc. registered as a foreign corporation in New York under document 4586562, according to a New York Department of State-derived corporate record. BY5
2015-03-20 BrandYourself aired in Shark Tank Season 6, Episode 23; Ambron asked for $2 million for 13.5% and rejected Robert Herjavec’s $2 million for 25% offer. BY1, BY2, BY3, BY4
2022-10-24 A Business Wire release launched 'HelloPrivacy by Array,' demonstrating Array control/affiliation of HelloPrivacy by this date. BY8
2026-09-09 BrandYourself’s current site remained active with a current team and services; Array’s corporate materials describe BrandYourself as acquired by Array and HelloPrivacy LLC as an Array affiliate. BY11, BY12, BY13

Legal and entity identity

Legal entities
HelloPrivacy LLC d/b/a BrandYourself
Aliases
BrandYourself, BrandYourself.com, Brandyourself.com, Inc., HelloPrivacy LLC d/b/a BrandYourself
Successor/acquirer
Array

Current HelloPrivacy jurisdiction unresolved in this batch; historical Brandyourself.com, Inc. was Delaware with a New York foreign registration

HelloPrivacy LLC d/b/a BrandYourself · Historical New York document 4586562; current HelloPrivacy LLC state entity number unresolved · Current HelloPrivacy state standing unresolved; historical NY-derived record reports Brandyourself.com, Inc. active with a past-due statement as of late 2025

Limitation: Current BrandYourself legal policies directly identify HelloPrivacy LLC d/b/a BrandYourself. The instrument transferring/merging/converting the older Brandyourself.com, Inc. business into HelloPrivacy LLC was not retrieved, so those legal entities are not treated as interchangeable without qualification.

Brand Yourself — New York DOS-derived corporate record · accessed 2026-09-09

Notable findings and disputes

  1. strong corroboration BrandYourself remains operating as a consumer reputation/privacy brand under HelloPrivacy LLC and is now part of Array; the exact acquisition date and legal succession from Brandyourself.com, Inc. remain unresolved. [ BY12, BY13 ]
  2. strong corroboration Array’s own corporate biography material describes BrandYourself as acquired by Array, while current Array legal materials identify HelloPrivacy LLC as an affiliate. This supports acquisition/control, but the exact transaction date, consideration, and asset-versus-equity structure were not found. [ BY12, BY13 ]
  3. verified fact BrandYourself remains a live customer-facing brand even though HelloPrivacy’s separate product name became Privacy Protect; brand operation and product naming are therefore kept separate from corporate ownership. [ BY9, BY11 ]

What we could not verify

  • Exact Array acquisition date, consideration and transaction structure for BrandYourself/HelloPrivacy.
  • The legal instrument connecting Brandyourself.com, Inc. to HelloPrivacy LLC.
  • Current state entity number and standing for HelloPrivacy LLC.
  • Direct current Delaware standing/file number for historical Brandyourself.com, Inc.
  • Wayback snapshots sufficient to compare BrandYourself’s historical ownership/product language page-by-page.
  • Dated current legal policies do not establish when their present operator wording first appeared; historical snapshots are needed to date the legal transition.

Full research sources

  1. BY1 — Brand Yourself — ABC official appearance index ABC official appearance index published 2026-04-22 accessed 2026-09-09

    ABC confirms Brand Yourself appeared on Shark Tank.

  2. BY2 — Brand Yourself — episode database episode database published 2015-03-20 accessed 2026-09-09

    Broadcast Season 6 Episode 23 and air date.

  3. BY3 — Brand Yourself — episode database episode database accessed 2026-09-09

    Season 6 Episode 23, air date and production code 628.

  4. BY4 — Brand Yourself — specialist episode/follow-up reporting specialist episode/follow-up reporting accessed 2026-09-09

    Ask, Robert Herjavec offer and rejection.

  5. BY5 — Brand Yourself — New York DOS-derived corporate record New York DOS-derived corporate record accessed 2026-09-09

    Historical Brandyourself.com, Inc. Delaware formation, NY document 4586562 and reported status.

  6. BY6 — Brand Yourself — official BrandYourself privacy policy official BrandYourself privacy policy accessed 2026-09-09

    HelloPrivacy LLC d/b/a BrandYourself as operator.

  7. BY7 — Brand Yourself — official BrandYourself terms official BrandYourself terms accessed 2026-09-09

    HelloPrivacy LLC d/b/a BrandYourself as contracting entity.

  8. BY8 — Brand Yourself — company press release via Business Wire company press release via Business Wire published 2022-10-24 accessed 2026-09-09

    Launch of HelloPrivacy by Array.

  9. BY9 — Brand Yourself — Array official legal terms Array official legal terms accessed 2026-09-09

    HelloPrivacy product renamed Privacy Protect.

  10. BY10 — Brand Yourself — current HelloPrivacy page current HelloPrivacy page accessed 2026-09-09

    HelloPrivacy is now Privacy Protect, an Array product.

  11. BY11 — Brand Yourself — official BrandYourself team page official BrandYourself team page accessed 2026-09-09

    Current BrandYourself operation and Patrick Ambron leadership.

  12. BY12 — Brand Yourself — Array official corporate biography Array official corporate biography accessed 2026-09-09

    States BrandYourself was acquired by Array.

  13. BY13 — Brand Yourself — Array official legal policy Array official legal policy accessed 2026-09-09

    HelloPrivacy LLC identified among Array affiliates.

  14. BY14 — Brand Yourself — Wayback CDX archive attempt Wayback CDX archive attempt published 2026-09-09 accessed 2026-09-09

    No retrievable snapshot result obtained in this research environment; no historical-absence inference.

Status-Verification Sources

  1. Brand Yourself — Array official corporate biography (blog.array.com)
    States BrandYourself was acquired by Array.
  2. Brand Yourself — Array official legal policy (array.com)
    HelloPrivacy LLC identified among Array affiliates.