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LARQ

Status: acquired as of 2026-09-09→ BRITA SE

LARQ remains an operating hydration brand after BRITA SE acquired LARQ Inc. in February 2024. BRITA said LARQ would remain an independent legal entity and retain its brand.

Shark Tank appearance

Season 12, episode 21

Air date
2021-04-16
Appearance source
LARQ Shark Tank video pitch
Pitch
Agreement reported by dated Forbes interview; conflicting later secondary terms are quarantined.
Ask
Reported: $500,000 for 1% (one percent).
Offer
Reported final on-air agreement: $1,000,000 for 4% (four percent), Lori Greiner and Kevin O’Leary; complete broadcast verification pending.
Deal closed?
Unresolved

Dated timeline

DateEventEvidence
2021-04-16 ABC identifies LARQ among the episode’s four pitches. B02-ABC-S12E21
2021-11-15 A dated founder interview reports the ask and on-air agreement; the page was later updated. B02-LARQ-FORBES
2024-02-08 BRITA SE Germany announces its acquisition, retaining the LARQ brand and independent legal entity. B02-LARQ-ACQ
2026-09-09 A current catalog is observable; no test order or fulfillment audit was performed. B02-LARQ-NOW, B02-LARQ-TERMS

Legal and entity identity

Legal entities
LARQ Inc.
Aliases
None recorded
Successor/acquirer
BRITA SE

California headquarters reported; incorporation jurisdiction not established

LARQ Inc. · unresolved; no certified/current state standing retrieved

Limitation: Acquirer identifies LARQ Inc.; California returned HTTP 403, Delaware supplied no matched result.

California business search · accessed 2026-09-09

Notable findings and disputes

  1. verified fact LARQ remains an operating hydration brand after BRITA SE acquired LARQ Inc. in February 2024. BRITA said LARQ would remain an independent legal entity and retain its brand. [ B02-LARQ-ACQ, B02-LARQ-NOW ]
  2. credible report The reported failure to close is a later specialist report, not a retrieved signed investment record. [ B02-LARQ-BLOG ]
  3. verified fact Another article by that publisher describes materially different pitch terms; this conflict is retained rather than reconciled by assumption. [ B02-LARQ-BLOG, B02-LARQ-BLOG2 ]

What we could not verify

  • Signed Shark investment documents and complete broadcast/transcript review.
  • Current state entity number, incorporation jurisdiction, standing and ownership register.
  • Archived versions of the Forbes article, company history and video description; no proof of a particular retrospective edit.

Full research sources

  1. B02-ABC-S12E21ABC businesses and products, season 12 episode 21 official broadcaster episode roster published 2021-04-16 accessed 2026-09-09

    Named pitch roster; company marketing claims are not independently verified. content or indexed primary text retrieved historical snapshot not retrieved

  2. B02-LARQ-ACQBRITA SE acquires LARQ Inc. acquirer-issued press release published 2024-02-08 accessed 2026-09-09

    BRITA SE Germany acquisition; LARQ brand and independent legal entity retained; California headquarters. content or indexed primary text retrieved historical snapshot not retrieved

  3. B02-LARQ-NOWLARQ current catalog company storefront accessed 2026-09-09

    Current product catalog, not proof of order fulfillment. content or indexed primary text retrieved historical snapshot not retrieved

  4. B02-LARQ-TERMSLARQ terms and conditions company legal page accessed 2026-09-09

    LARQ described as a BRITA SE company; update date. content or indexed primary text retrieved historical snapshot not retrieved

  5. B02-LARQ-FORBESLARQ founder interview and pitch report dated business reporting published 2021-11-15 accessed 2026-09-09

    Ask and reported on-air agreement; wording does not establish executed closing. content or indexed primary text retrieved historical snapshot not retrieved

  6. B02-LARQ-BLOGLARQ Shark Tank update retrospective specialist reporting accessed 2026-09-09

    Reported failure to close; not executed investment evidence. content or indexed primary text retrieved historical snapshot not retrieved

  7. B02-LARQ-BLOG2Shark Tank biggest valuation story retrospective specialist reporting published 2026-04-13 accessed 2026-09-09

    Conflicting pitch terms relative to the same publisher’s LARQ page. content or indexed primary text retrieved historical snapshot not retrieved

  8. B02-CA-REGCalifornia business search state registry portal accessed 2026-09-09

    Access trail, not an entity match. HTTP 403; registry query could not be submitted historical snapshot not retrieved

  9. B02-DE-REGDelaware entity name search state registry portal accessed 2026-09-09

    Portal accessible; no completed exact-name result; name search is not standing certification. HTML form retrieved; interactive submission unavailable/error text; no matched entity historical snapshot not retrieved

Status-Verification Sources

  1. BRITA SE acquires LARQ Inc. (prnewswire.com) 2024-02-08
    BRITA SE Germany acquisition; LARQ brand and independent legal entity retained; California headquarters.
  2. LARQ current catalog (livelarq.com)
    Current product catalog, not proof of order fulfillment.