Squatty Potty
Status: acquired as of 2026-09-09→ Aterian, Inc.
Aterian acquired Squatty Potty's business and assets in May 2021 for approximately $19 million plus inventory and potential additional payments. The brand remains in commerce.
Shark Tank appearance
The exact episode/video mapping remains unresolved in this research record.
Dated timeline
| Date | Event | Evidence |
|---|---|---|
| 2021-05-05 | Issuer report identifies the completed acquisition of Squatty Potty assets. | B02-SQUAT-8K |
| 2021-05-06 | Filed press release describes consideration and separate transition-service payments. | B02-SQUAT-EXHIBIT |
| 2023-11-13 | Owner announces a Walmart retail relaunch. | B02-SQUAT-WALMART |
| 2026-09-09 | Current brand catalog is available. | B02-SQUAT-NOW |
Legal and entity identity
- Legal entities
- Squatty Potty, LLC
- Aliases
- None recorded
- Successor/acquirer
- Aterian, Inc.
Delaware seller, as identified in issuer report
Squatty Potty LLC (Delaware seller); post-transaction operating entity requires confirmation · unresolved; no certified/current state standing retrieved
Limitation: Issuer-hosted SEC report identifies seller and asset transaction; state file number/standing not retrieved.
Delaware entity name search · accessed 2026-09-09
Notable findings and disputes
- verified fact Aterian acquired Squatty Potty's business and assets in May 2021 for approximately $19 million plus inventory and potential additional payments. The brand remains in commerce. [ B02-SQUAT-EXHIBIT, B02-SQUAT-NOW ]
- verified fact The release distinguishes $19 million cash, approximately $1.1 million inventory, up to $4 million earnout and an additional $8 million transition-service arrangement. A shorthand headline should not erase those categories. [ B02-SQUAT-EXHIBIT ]
- strong corroboration The current company statement disclaims continuing affiliation with Robert Edwards. This tracker makes no unresearched criminal-case assertion about an individual. [ B02-SQUAT-STATEMENT ]
What we could not verify
- Seller Delaware file number, standing and any post-sale dissolution/merger.
- Executed full agreement visual review and subsequent earnout/transition payments.
- Official original episode roster, pitch and investment closing terms.
Full research sources
-
B02-SQUAT-8K — Aterian acquisition report
issuer-hosted SEC report
accessed 2026-09-09
Asset transaction closed May 5; seller Squatty Potty LLC, Delaware. indexed primary report text retrieved; full instrument visual review pending Instrument/case event date: 2021-05-05. Publication/filing date is separate; a blank means the exact publication day was not captured. historical snapshot not retrieved
-
B02-SQUAT-EXHIBIT — Aterian announces Squatty Potty acquisition
SEC-filed issuer press release
published 2021-05-06 accessed 2026-09-09
Asset consideration and separately described transition services. content or indexed primary text retrieved historical snapshot not retrieved
-
B02-SQUAT-WALMART — Squatty Potty relaunches in Walmart
owner press release
published 2023-11-13 accessed 2026-09-09
Retail relaunch and brand ownership statement. content or indexed primary text retrieved historical snapshot not retrieved
-
B02-SQUAT-STATEMENT — Squatty Potty current statement
company legal/ownership statement
accessed 2026-09-09
Current statement disclaims continuing affiliation with Robert Edwards; no independent criminal-case conclusions drawn. content or indexed primary text retrieved historical snapshot not retrieved
-
B02-SQUAT-NOW — Squatty Potty current catalog
company storefront
accessed 2026-09-09
Current consumer catalog, not audited financial or fulfillment evidence. content or indexed primary text retrieved historical snapshot not retrieved
-
B02-DE-REG — Delaware entity name search
state registry portal
accessed 2026-09-09
Portal accessible; no completed exact-name result; name search is not standing certification. HTML form retrieved; interactive submission unavailable/error text; no matched entity historical snapshot not retrieved
-
B02-ABC-ALL — ABC Shark Tank all products and businesses index
official broadcaster index
accessed 2026-09-09
Appearance-name index; entries are not a count of unique legal companies. content or indexed primary text retrieved historical snapshot not retrieved
Status-Verification Sources
-
Aterian announces Squatty Potty acquisition
(sec.gov)
2021-05-06
Asset consideration and separately described transition services.
-
Squatty Potty current catalog
(squattypotty.com)
Current consumer catalog, not audited financial or fulfillment evidence.