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Squatty Potty

Status: acquired as of 2026-09-09→ Aterian, Inc.

Aterian acquired Squatty Potty's business and assets in May 2021 for approximately $19 million plus inventory and potential additional payments. The brand remains in commerce.

Shark Tank appearance

The exact episode/video mapping remains unresolved in this research record.

Dated timeline

DateEventEvidence
2021-05-05 Issuer report identifies the completed acquisition of Squatty Potty assets. B02-SQUAT-8K
2021-05-06 Filed press release describes consideration and separate transition-service payments. B02-SQUAT-EXHIBIT
2023-11-13 Owner announces a Walmart retail relaunch. B02-SQUAT-WALMART
2026-09-09 Current brand catalog is available. B02-SQUAT-NOW

Legal and entity identity

Legal entities
Squatty Potty, LLC
Aliases
None recorded
Successor/acquirer
Aterian, Inc.

Delaware seller, as identified in issuer report

Squatty Potty LLC (Delaware seller); post-transaction operating entity requires confirmation · unresolved; no certified/current state standing retrieved

Limitation: Issuer-hosted SEC report identifies seller and asset transaction; state file number/standing not retrieved.

Delaware entity name search · accessed 2026-09-09

Notable findings and disputes

  1. verified fact Aterian acquired Squatty Potty's business and assets in May 2021 for approximately $19 million plus inventory and potential additional payments. The brand remains in commerce. [ B02-SQUAT-EXHIBIT, B02-SQUAT-NOW ]
  2. verified fact The release distinguishes $19 million cash, approximately $1.1 million inventory, up to $4 million earnout and an additional $8 million transition-service arrangement. A shorthand headline should not erase those categories. [ B02-SQUAT-EXHIBIT ]
  3. strong corroboration The current company statement disclaims continuing affiliation with Robert Edwards. This tracker makes no unresearched criminal-case assertion about an individual. [ B02-SQUAT-STATEMENT ]

What we could not verify

  • Seller Delaware file number, standing and any post-sale dissolution/merger.
  • Executed full agreement visual review and subsequent earnout/transition payments.
  • Official original episode roster, pitch and investment closing terms.

Full research sources

  1. B02-SQUAT-8KAterian acquisition report issuer-hosted SEC report accessed 2026-09-09

    Asset transaction closed May 5; seller Squatty Potty LLC, Delaware. indexed primary report text retrieved; full instrument visual review pending Instrument/case event date: 2021-05-05. Publication/filing date is separate; a blank means the exact publication day was not captured. historical snapshot not retrieved

  2. B02-SQUAT-EXHIBITAterian announces Squatty Potty acquisition SEC-filed issuer press release published 2021-05-06 accessed 2026-09-09

    Asset consideration and separately described transition services. content or indexed primary text retrieved historical snapshot not retrieved

  3. B02-SQUAT-WALMARTSquatty Potty relaunches in Walmart owner press release published 2023-11-13 accessed 2026-09-09

    Retail relaunch and brand ownership statement. content or indexed primary text retrieved historical snapshot not retrieved

  4. B02-SQUAT-STATEMENTSquatty Potty current statement company legal/ownership statement accessed 2026-09-09

    Current statement disclaims continuing affiliation with Robert Edwards; no independent criminal-case conclusions drawn. content or indexed primary text retrieved historical snapshot not retrieved

  5. B02-SQUAT-NOWSquatty Potty current catalog company storefront accessed 2026-09-09

    Current consumer catalog, not audited financial or fulfillment evidence. content or indexed primary text retrieved historical snapshot not retrieved

  6. B02-DE-REGDelaware entity name search state registry portal accessed 2026-09-09

    Portal accessible; no completed exact-name result; name search is not standing certification. HTML form retrieved; interactive submission unavailable/error text; no matched entity historical snapshot not retrieved

  7. B02-ABC-ALLABC Shark Tank all products and businesses index official broadcaster index accessed 2026-09-09

    Appearance-name index; entries are not a count of unique legal companies. content or indexed primary text retrieved historical snapshot not retrieved

Status-Verification Sources

  1. Aterian announces Squatty Potty acquisition (sec.gov) 2021-05-06
    Asset consideration and separately described transition services.
  2. Squatty Potty current catalog (squattypotty.com)
    Current consumer catalog, not audited financial or fulfillment evidence.